CARDI B SIGNS REEBOK DEAL, AND NOW THEY’RE COOL AGAIN
Cardi B previously hinted that Fashion Nova wasn’t her only boiling-pot on the fashion world’s stove. Now fans know she was subtly referring to her deal with sneaker company, Reebok.
The “Money” rapper is reported to be charged with promotion of the company’s Aztrek sneaker, “a silhouette from the nineties that retails for $100 and falls in line with the ‘dad shoe’ trend,” according to WWD.com.
“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” said Matthew O’Toole, Reebok’s president. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
The 26-year-old is also slated to be featured in select future Reebok campaigns and will boast some of the brand’s apparel. She’s already started her duties, as last month the mom-of-one posted a video wearing yellow pants and a white Reebox sports bra. She also posted a photo of herself dressed casually in jeans and Reebok tennis shoes.
Meanwhile, Cardi B’s highly anticipated fashion line is nearly here! On the brink of the release, which is scheduled for November 15, the star sat down with Business of Fashion, gushing about her soon-to-be released capsule collection.
“Every little detail to me matters,” Cardi said. “I want to make these women look so happy — so radiant, sexy, so corporate and poppin’. I want them to look like they’re wearing Gucci and Prada, but they’re not, they’re wearing my line.”
The rapper’s debut line is reported to be composed of 80 looks, sized from junior to curve. Shoppers will be offered suits, blouses, dresses, outerwear, denim, knitwear and accessories for an average price of $40.
“Because Cardi styles our product with high end luxury brands such as Gucci and Givenchy, we will be able to slowly dissolve the perceived separation between ‘high-end’ and ‘cheap’ clothes and make trendy fashion accessible to everyone,” a rep for the brand said. “This will really resonate to a wide consumer base who essentially want it all; it doesn’t have to be one way or the other anymore”
In celebration of the launch, Fashion Nova and Cardi B are throwing a blowout bash in Los Angeles. The event will be live-streamed for most fans, but ten lucky “Party with Cardi” winners will be flown out for the party.
The “Money” rapper touched on her and the “ultra fast fashion” retail company’s relationship, saying, “It’s like a friendship now.”
“I’m also really proud of them,” she said of Fashion Nova. “Their brand has sold so much, and I have sold so much at the same time and it’s like, ‘Yay, we did it!’ We both did it at the same time.”
While specific details about the pieces in Cardi’s collection have been kept hush, hush, the star did reveal that she paid extra attention to the fit of her jackets.
“Sometimes when I wear a trench coat, I feel like it looks a little weird where you tie it,” she said. “It looks a little baggy on the top, and then it looks a little flat on the bottom. I specifically do not like that, so I made sure that the tailoring was right on that.”
The “Bodak Yellow” artist added that she’s “really proud” of the fit of her outerwear. “I don’t want people to buy jackets that will rip while they’re wearing it,” she said.
According to Editor-in-chief of Vogue magazine Anna Wintour, Cardi’s business-styled looks are right on trend. The 69-year-old journalist and editor discussed what’s in and what’s out in a recent Vouge-shot video. According to her, the Kardashian-Jenner clan’s signature look is no longer all-the-rage.
While reviewing Milan Fashion Week’s best and worst, the fashion mogul declared that overtly revealing and attention-seeking looks were no longer something to strive for. “The idea of anything that is overly sexy or overly clingy or look at me, has simply gone out the window,” she said. She then commended Paul Andrew — Ferragamo’s womenswear creative director —
who is making looks for a “grown up woman who goes the office, goes to work but is not looking for look at me clothes.”
She also referenced Giorgio Armani. “He knows exactly who he is and who his customer is,” Wintour said. “You are always very conscious that you are looking at an elegant, refined, chic woman. That’s who he admires, who he dresses and who he will always be.”